Graph walkthrough · Micro · Supply and demand
A subsidy for solar panels
The government pays installers 200 dollars for every solar panel they sell.
Step 1 of 4 · Before the subsidy
A panel is installed for about 1,000 dollars and 50 thousand are fitted a month. The horizontal axis is thousands of panels per month. The vertical axis is the price paid per panel. The market starts at E₀.
The chain in words
Step 1
Before the subsidy
A panel is installed for about 1,000 dollars and 50 thousand are fitted a month. The horizontal axis is thousands of panels per month. The vertical axis is the price paid per panel. The market starts at E₀.
Step 2
Supply shifts right by the subsidy
For every panel sold, the installer now gets 200 dollars from the government on top of the price. Installers will supply any quantity at a price 200 dollars lower than before, so supply shifts right. At the old price, installers offer more panels than households want: a surplus.
Step 3
Price falls, quantity rises
Installers cut prices to win customers. The lower price draws in households that had been on the fence, a movement along the demand curve. The market settles at E₁: a lower price and more panels fitted.
Step 4
Who gets the subsidy
Households pay less, installers receive the lower price plus 200 dollars, and taxpayers fund the gap. A subsidy is a tax in reverse: it lowers the buyer's price by less than the full 200 dollars.
Takeaway. A per-unit subsidy to sellers shifts supply right, lowers the price buyers pay, and raises the quantity sold.
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More on the supply and demand graph
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Lesson: Subsidies