Lesson preview · Cost Curves

Average and Marginal Cost

~7 min · Free to read

Total costs tell you the overall bill, but firms make decisions using per-unit costs. How much does each unit cost on average? How much does the next unit cost? The average and marginal cost curves answer both — and they’re the most important diagrams in microeconomics.

Key Term

Per-Unit Cost Curves

Average Total Cost:

Average Variable Cost:

Average Fixed Cost: (always declining)

Marginal Cost:

( is the same whether you compute it from or , because doesn’t change with .)

The four per-unit cost measures

The key relationships among these curves:

  1. always (since , divide by )
  2. always declines (a constant spread over more units)
  3. and are U-shaped (they fall at first, then rise)
  4. crosses at ’s minimum
  5. 0 crosses at ’s minimum

Rule #4 and #5 follow from the same marginal-average logic you saw with 3 and : when the marginal is below the average, it pulls the average down; when above, it pulls it up.

Interactive — Per-pizza costs: MC, ATC, AVC, AFC
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Same pizza-shop data, this time per pizza. Walk through 4 output levels and watch MC cross ATC right at the minimum.

Tip

Why $MC$ Hits $ATC$ at Its Minimum

Think of it like GPA. Your cumulative GPA () falls when your semester GPA () is below it. Your cumulative GPA rises when your semester GPA is above it. At the crossover, your cumulative GPA stops falling and starts rising — that’s the minimum of .

Worked Example

Using the pizza shop data ( dollars):

03,000
1004,500
2005,500
3007,000
4009,500

Calculate , , and between each output level.

Check yourself · no marks

Why does the gap between and get smaller as output increases?

Commit to one first. Guessing and being wrong beats reading the answer cold.

Practice · 1 / 4

Test your understanding of average and marginal cost:

A firm’s dollars at units. is:

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